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Netflix's cloud gaming plan is a tall order — just ask Google

Netflix is getting more involved with gaming. VP of gaming Mike Verdu stated earlier this week at TechCrunch Disrupt that the company is "really researching a cloud gaming product."



It seems like a sure thing to win, right? No, not always. Look at Google, which revealed last month that it was discontinuing its own cloud gaming platform Stadia due to a lack of users.

The world of cloud gaming is still in its infancy. Massive infrastructure, zero latency, and a ton of games are necessary. Consumers typically don't mind any lag when a show first starts up, but cloud gaming won't allow that. Gaming can be ruined by even a tiny lag or slowdown in your connection. Even while Netflix is a gigantic company with a ton of resources at its disposal, even that is insufficient.

According to IDC research director of gaming, eSports, and VR/AR Lewis Ward, "Google has a lot of things theoretically in place that would make you think they could succeed at a cloud streaming game business." Even Amazon's Luna, which has been available for 18 months past its scheduled debut, isn't exactly dominating the market either.I just think it's incredibly difficult to make these things succeed, he continued.

Cloud gaming creates more of a challenge than streaming movies. 

Running a successful cloud gaming business presents significant hurdles, even though cloud gaming may be a potent tool to prevent customers from canceling their subscriptions after watching their favorite shows.


Users can stream games to low-powered gadgets like Chromebooks, phones, and smart TVs thanks to cloud gaming. The latency problem can be very serious. Consider a situation in which you and another player are engaged in a heated standoff and your connection stops for two seconds as you prepare to move. The 11-year-old you were playing is laughing at you in your headset when the next thing you know, your character is dead.
Success in cloud gaming has been rather difficult, even though businesses have the technology.

Despite not providing precise user counts, Microsoft and Nvidia appear to be doing well in the market. Microsoft's cloud games complement its selection of downloading games, providing players more titles to choose from and a stronger incentive to stay. You may stream games that you already own with Nvidia.

You can play games on your console or PC and then switch to the cloud when you don't have access to a TV or are on the go using both services.

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